Social media optimization (SMO) is the process of increasing the information of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

 

Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. The goal of SMO is to drive traffic to your Web site.

 

Benefits of SMO Marketing:-

  1. Bring Strong presence on the web:-Smo helps in improving brand visibility and recall.
  2. Increases Reach:-Reach more to target audience through mobile, video and audio.
  3. Drive More Traffic
  4. Lead Generation:- Social media channels can transform the lead generation campaigns significantly.
  5. Improves Search Engine Ranking
SMO MARKETING

#1: Install the Pin It Button

If you want your audience to share your images of blog post, install the Pin It button in your post who want to share the images they liked to share them on Pinterest and can spread the visual content in social media.

Pin It Button

#2. Lay out your goals and objectives

For your social media strategy, you should have a solid plan, objectives, and goals. If you want to achieve your goals, you have to write it down. The social media goals should align with the marketing efforts of organization.

SMART

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